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Mailchimp Campaign Automation

Workato Group
Ralph Edwards Brooklyn Simmons
Jan 2025 - Oct 2025

Overview

We are a full service business development group – we build strategies and systems.

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We’re on a mission to build a better future where technology creates good jobs and marvelous labor-saving inventions for everyone. We design & build brands, campaigns & digital projects for businesses large & small.

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Requirements

Outlines the key requirements defined by the client during the initial phase of the business planning process including resource allocation, timeline estimates, and potential risks discussed at early meetings.
As part of a real-world case study, this post showcases how Buffer identified needs and goals for building its internal networking system.
Focuses on analyzing the necessary factors to ensure the internal network solution is effectively implemented and aligned with long-term business goals while addressing flexibility, user needs, and technical limitations.

Our solution

Developed a scalable internal communication structure tailored to support both current operational needs and future expansion without requiring major infrastructure changes.
Implemented a clear protocol system that ensures consistent workflow between departments while reducing miscommunication and duplicated efforts across business units.
Delivered a customized reporting dashboard that gives real-time visibility into internal network performance and helps management make timely and confident decisions across all departments and critical business functions.

Results:

We are a full service business development group – we build strategies and systems.
Achieved measurable improvements in internal collaboration and strategic alignment across multiple departments within three months by implementing a structured communication framework and continuous performance feedback loop.
Streamlined planning cycles and reduced inefficiencies with defined workflows and system integration.
Helped stakeholders gain insights into performance trends and growth opportunities with our tailored framework.

“ Your sales managers will go into the field feeling energized, excited, and inspired.”

Your sales managers will go into the field feeling energized, excited, and inspired.

Jennifer C.

Head of design